The Penn Arts & Sciences Annual Fund
The Arts & Sciences Annual Fund underwent a full rebrand in the fall of 2019. The new branding included fresh photography of students and professors, bold hand-drawn typography, and a suite of icons that are a subtle nod to Penn’s origins and its founder.
Art direction, design, and video by Lusi Klimenko. Icon animation by Drew Nealis. Copywriting by Lauren Rebecca Thacker.
A suite of printed self-mailers were developed that featured students and faculty on campus.
A micro site was developed to give the brand an online presence and allow users to have a place to browse more information about the Fund and its mission. Visit the Annual Fund website.
This video gives a snapshot of the impact of the Annual Fund as well as the liberal arts and promotes brand across Penn’s digital platforms.